Boss Media Poker Loyalty Points to be Redeemed by Intial Poker

Boss Media has signed an agreement for Initial Poker to become the preferred supplier for Boss Media Licensees for its loyalty point redemption stores. Boss Media is the first Poker Network to proactively encourage its Licensees to offer players a Loyalty Point Redemption Store.

Initial Poker is now the largest dedicated supplier of promotional merchandise and loyalty reward programs for the Gaming Industry outside of North America and to all major industry sectors in the UK.

Eric Matsgard, vice president of products at Boss Media said: "We very much look forward to starting collaborating with Initial Poker. Boss Media welcomes innovation and by implementing the loyalty point programme to our international poker network, we continue to add extra value to our customers."

The collaboration will allow Licensees to choose from a generic template featuring a small selective range of products or to choose Initial Poker's fully bespoke Loyalty Point Redemption Store which can be fully skinned and offers a whole host of products for redemption, from branded chipsets and playing cards to Laptops and LCD TVs. All goods are stored and fulfilled from dedicated warehouses located in the UK and The Netherlands.

Several of Boss Media's Licensees have already expressed their desire to take up the Offer; the first Licensee should have a full, live Loyalty Point Redemption Store by the end of June 2008.

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