EGBA Sets New Best Practice Standards for Responsible Gaming

The European Gaming and Betting Association (EGBA), in support of their mission to promote fair competition for European-licensed operators and consumer choice in a regulated European online gaming market. has launched a new set of best practices to ensure consistent standards of player protection, fair gaming and responsible operator behavior in the European online poker, Internet gaming and betting environment.

The EGBA Technical Standards will require all EGBA members to comply with over 170 technical points of best practice in all areas of their operations, ranging from the prevention of underage and problem gaming through to the implementation of responsible and ethical marketing practices, according to eGaming Review.

Compliance with the new standards will be verified by a compulsory annual audit carried out by independent standards and player protection body eCOGRA, itself subject to a regular quality assurance review by auditing firm KPMG.

According to EGBA, this latest self-regulatory initiative on behalf of its members complements legal requirements already imposed by EU licensing jurisdictions.

EGBA chairman Norbert Teufelberger commented: “These standards are a sign of our commitment to an exemplary level of corporate and social responsibility. They could serve as a basis for reflection at a time when governments and regulators across Europe are trying to find ways to best protect consumers in the online gaming and betting environment.”

Andrew Beveridge, chief executive of eCOGRA, added: "Our goal is to ensure that EGBA has a meaningful professional review process for determining each member's compliance with agreed and consistently applied standards, which consumers and regulators have come to expect in the online gaming and betting industry."

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