Harrah's Selects 888's Dragonfish for WSOP Online Poker Launch and More

Dragonfish, the independent B2B division of Pacific Poker parent 888, has signed a long-term agreement with Harrah's Interactive Entertainment, Inc. (HIE), a subsidiary of Harrah's Entertainment, Inc. (Harrah's), to provide its online gaming services. Dragonfish will first support the UK launch and roll-out of the World Series of Poker (WSOP) and Caesars Casino brands by supplying online poker and casino software.

No timeframe for the roll out was included in the announcement.

Industry observers commented that the UK launch will also position Harrah's well for the widely anticipated re-opening of the huge US market to online gaming.

In addition to providing HIE with poker and casino software, Dragonfish will deliver ePayments, CRM, Customer Support and VIP services, creating a platform to grow the WSOP and Caesars casino brands online.

"This is a ground breaking deal for 888 and demonstrates our ability to provide real value to globally renowned, land-based casinos and their leading brands," said Gigi Levy, Chief Executive Officer of 888. "We have the structure in place to realise our B2B division's full potential over the next 18 months and beyond and today's announcement of our partnership with an industry giant is further vindication of this strategy."

"As we develop and roll out our interactive strategy, we have chosen to work with 888, primarily for their world-class technology, scalability, and a strong commitment to compliance, and responsible gaming," said Mitch Garber, Chief Executive Officer of HIE.

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