It's no UFO- It's a Giant PKR Poker Banner Flying Over London

As competition for European players heats up, so do the guerilla marketing tactics used to recruit poker players as evidenced by PKR's marketing director Simon Prodger, who has commissioned a 25,000 square foot banner to be flown in the skies over London.

The giant banner is three-quarters the size of a soccer pitch. And when trailed through the skies behind a helicopter, it can be seen for 10 miles, to an estimated 1 million people each flight.

PKR.com partnered with Helibanners Ltd. and their patented Helicopter Overcity Banner Systems to produce the huge banner and to fly it in and around London, primarily during major events.

Simon Prodger said of the positive response to the three flights already taken, "It's a pretty awe-inspiring spectacle, and one that no one expects to see. We've gotten reports of sightings from all over London, and people have even been sending in their own camera phone images."

Helibanners operates in a number of countries globally and PKR.com is considering expanding their advertising to other key markets.

WANT TO SEE IT???

The next scheduled banner flight is 26 April, and the flight path will include Central London and the Chelsea v Manchester United Premiership football match at Stanford Bridge.

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