World Series Of Poker Merchandise to be Broadly Distributed by XP Events

The World Series of Poker just announced it has reached a multi-year alliance with XP Events to broadly distribute WSOP-branded merchandise across multiple retail touch points, including a new WSOP-branded brick and mortar store in Las Vegas, an online shop, and retail kiosks.

Through this agreement, XP Events, a leading retail merchandise management and fulfillment house based in Denver Colorado, becomes the official branded-merchandise provider for the globally recognized World Series of Poker brand.

XP Events will manage the officially-licensed WSOP online store, officially-licensed retail outlets throughout Las Vegas during the May 30-July 14, 2008 tournament, and manage a new Official World Series of Poker retail store, coming soon.

"XP Events is a leader in sports merchandising and marketing and we've been impressed by their work with the NBA and NHL," said Jeffrey Pollack, the Commissioner of the World Series of Poker. "XP's expertise will broaden our footprint and provide our fans and players, and poker enthusiasts everywhere, with a world-class shopping experience."

XP Events has managed retail sales for many world class events including the NBA and NHL All-Star games, the World Baseball Classic, the President's Cup, the Tour de France, and the FIFA Women's World Cup.

"Poker is a sports and cultural phenomenon and we are thrilled to align with the best brand in the business, the World Series of Poker," said Alan Fey, president, XP Events. "From e-commerce to retail, we think this alliance will benefit consumers allowing them multiple touch points to support their poker passion."

The official WSOP online store (www.wsopshop.com) will be managed by XP Events and will be re-launched on May 15 with a wide range of new WSOP products, including a large selection of stylish clothing, attention-grabbing hats and unique memorabilia for fans of the World Series of Poker.

The third component of this new alliance includes establishing a WSOP-branded retail store in Las Vegas. Scouting of a location is underway, with the design concept to be modeled after XP Events-run retail shops for the Phoenix Suns (U.S. Airways Arena), Arizona Diamondbacks (Chase Field) and BankAtlantic Center (Florida Panthers).

More Poker News Articles

High Stakes Poker Re-ups with the Game Show Network
12am Thu Jul 24th, 2008

Just when it looked like the Game Show Network would shift to a pokerless schedule, it has been announced that High Stakes Poker will be back for another season. HSP will begin filming Season Five episodes in September.

SirWatts Electric at World Poker Tour Bellagio Cup
12am Sun Jul 20th, 2008

Just as the World Series of Poker Main Event left on a 117-day break, a new World Poker Tour millionaire was being crowned at the Bellagio. Some 446 entrants ponied up the $15,000 buy-in, creating a prize pool worth $6,489,300. More than $1.6 million will go to Canadian Michael "SirWatts" Watson, winner of Bellagio Cup VI.

World Poker Tour Finds New Home on Fox Sports Net
12am Sat Jul 19th, 2008

It was announced Thursday that World Poker Tour Enterprises has reached an agreement with Fox Sports Network (FSN) to broadcast Season VII of the WPT series. Tournaments are already underway for the new season, which will consist of 26 one-hour episodes.

EGBA Sets New Best Practice Standards for Responsible Gaming
12am Wed Jul 16th, 2008

The European Gaming and Betting Association (EGBA), in support of their mission to promote fair competition for European-licensed operators and consumer choice in a regulated European online gaming market. has launched a new set of best practices to ensure consistent standards of player protection, fair gaming and responsible operator behavior in the European online poker, Internet gaming and betting environment.

World Poker Association Changes Membership Terms
12am Wed Jul 16th, 2008

The new leadership under Founder and present Chairman of the World Poker Association (WPA), Jesse Jones, has taken immediate measures to address the needs of the over 1400 members who have joined the WPA to date, through several key membership changes. These changes include:

Stanley Ho's IPO Reveals Setbacks Since Macau Regulation, Competition Arrive
12am Wed Jul 16th, 2008

The delayed listing of Stanley Ho's Sociedade de Jogos de Macau Holdings (SJM) group on Hong Kong's Stock Exchange until today, 16 July, is characteristic of the many challenges the firm has faced since 2002, when foreign operators were allowed to build casinos, and regulations increased. Since then, the 86-year old billionaire's four decade dominance of the Portuguese colony's gaming market, determining where and when you could play poker has waned.

'November Nine' Final Table of the World Series of Poker Is Set
12am Tue Jul 15th, 2008

From 6,844 to nine, the players for the final table of the Main Event of the 39th World Series of Poker have now emerged after nearly two weeks at the tables. The so-called 'November Nine' will return on November 9 after a 117 day hiatus as the most well prepared final table in poker history, as well as being guinea pigs for this first-ever delayed final table experiment.

Poker Tournaments in Bars -- The New Prohibition?
12am Mon Jul 14th, 2008

While the Unlawful Internet Gambling Enforcement Act (UIGEA) has devastated internet poker, separate, quiet battles are being fought, and won, to make poker legal in bars under state laws.

'November Nine' Emerge Today at World Series of Poker, Hellmuth Places 45th
12am Mon Jul 14th, 2008

Today, July 14, is a big day at the World Series of Poker, when the three remaining tables of the Main Event will be trimmed to one, from the 27 players starting play today Day 7. That means that today we will learn the identities of the 'November Nine', the nine finalists who will return November 9 to play out the final table under the television spotlights.

Biggest $250,000 Guaranteed Poker Tournament in Bodog History Coming
12am Mon Jul 14th, 2008

History will be made this summer at Bodog Poker, as the online poker powerhouse hosts its largest guaranteed prize pool tournament ever on Sunday, Aug. 10, at 4 p.m. EST, with a guaranteed $250,000 in total prize money to be awarded-- regardless of the number of registrants.