World Series Of Poker Merchandise to be Broadly Distributed by XP Events

The World Series of Poker just announced it has reached a multi-year alliance with XP Events to broadly distribute WSOP-branded merchandise across multiple retail touch points, including a new WSOP-branded brick and mortar store in Las Vegas, an online shop, and retail kiosks.

Through this agreement, XP Events, a leading retail merchandise management and fulfillment house based in Denver Colorado, becomes the official branded-merchandise provider for the globally recognized World Series of Poker brand.

XP Events will manage the officially-licensed WSOP online store, officially-licensed retail outlets throughout Las Vegas during the May 30-July 14, 2008 tournament, and manage a new Official World Series of Poker retail store, coming soon.

"XP Events is a leader in sports merchandising and marketing and we've been impressed by their work with the NBA and NHL," said Jeffrey Pollack, the Commissioner of the World Series of Poker. "XP's expertise will broaden our footprint and provide our fans and players, and poker enthusiasts everywhere, with a world-class shopping experience."

XP Events has managed retail sales for many world class events including the NBA and NHL All-Star games, the World Baseball Classic, the President's Cup, the Tour de France, and the FIFA Women's World Cup.

"Poker is a sports and cultural phenomenon and we are thrilled to align with the best brand in the business, the World Series of Poker," said Alan Fey, president, XP Events. "From e-commerce to retail, we think this alliance will benefit consumers allowing them multiple touch points to support their poker passion."

The official WSOP online store (www.wsopshop.com) will be managed by XP Events and will be re-launched on May 15 with a wide range of new WSOP products, including a large selection of stylish clothing, attention-grabbing hats and unique memorabilia for fans of the World Series of Poker.

The third component of this new alliance includes establishing a WSOP-branded retail store in Las Vegas. Scouting of a location is underway, with the design concept to be modeled after XP Events-run retail shops for the Phoenix Suns (U.S. Airways Arena), Arizona Diamondbacks (Chase Field) and BankAtlantic Center (Florida Panthers).

More Poker News Articles

Moon and Cada Heads-Up, Ivey 7th at WSOP Main Event Final Table
12am Sun Nov 8th, 2009

After a marathon session at the most esteemed table in the poker world, a 21-year-old and a logger are set to go one-on-one for the World Series of Poker Main Event bracelet.

PokerStars Launches New UK and Ireland Poker Tour
12am Wed Nov 4th, 2009

PokerStars.com has announced the start of a new poker tour with stops throughout the United Kingdom and Ireland. The UK and Ireland Poker Tour (UKIPT) will kick off in Galway, Ireland in mid-December, and the first event in the UK will be held in Manchester in February.

Peerless Media Agrees to Purchase World Poker Tour Enterprises
12am Mon Nov 2nd, 2009

According to a Monday press release, WPT Enterprises Inc., mothership of the World Poker Tour, is now the rightful property of Peerless Media, Ltd., subsidiary of online giant PartyGaming.

Tiffany Michelle and Maria Ho Hit the Amazing Race Rail
12am Mon Nov 2nd, 2009

After surviving six legs of the Amazing Race by the skin of their teeth, poker pros Tiffany Michelle and Maria Ho were finally eliminated in the CBS reality show's most recently aired episode. Michelle and Ho, the last women standing in the 2008 and 2007 World Series of Poker Main Events, gave reality television fans another chance to watch poker personalities compete away from the felt. Annie Duke garnered quite a following earlier in the year on another reality show competition, NBC's Celebrity Apprentice.

Isaac Baron Dominates Caesars Classic Main Event
12am Sat Oct 31st, 2009

Isaac "westmenloAA" Baron ran over the final table of the Caesars Palace Classic $5,000 Main Event, amassing a huge chip lead and going home with the $246,928 first prize. It took two long days to narrow the 162-person field to the final ten. A very high percentage of the entrants were recognizable tournament circuit players, and unsurprisingly, the stacked field produced a tough final table lineup.

Tonight- ESPN shows Day Before WSOP Main Event Final Nine are Set- Oct 27
12am Tue Oct 27th, 2009

Tonight (Oct. 27) at 9pm ET, ESPN will broadcast highlights of action on the day before the Final Table of the 2009 World Series of Poker (WSOP) Main Event was set. Only 27 players remain when this one-hour show begins.

Frenchman Wins PokerStars EPT Warsaw Poker Tourney
12am Mon Oct 26th, 2009

At the PokerStars European Poker Tour Warsaw No Limit Texas Hold'em main event that wrapped up yesterday, French businessman Christophe Benzimra finished first taking home 358,644 Euros in prize money, while Italian poker pro Alfio Battisti finished second in the tournament.

Vedes Conquers WPT Festa al Lago Final Table
12am Mon Oct 26th, 2009

Tommy Vedes is the WPT's newest champion! Vedes outlasted 274 players to win the Festa al Lago title and the $1,218,225 first prize. Freddy Deeb, who began the final table with the chip lead, hoped to win his third WPT title and tie Gus Hansen's record. Instead, Deeb was forced to settle for 4th place, leaving room for a new WPT champ. Click here for in-depth coverage of the action and photos from the final table.

Will Hungarians Get Taxed on Poker Soon?
12am Mon Oct 26th, 2009

Hungarian lawmakers have plans to tax poker winnings and regulate clubs to generate much-needed revenues during the country's worst economic crisis since the end of communism, reports Germany's Deutsche Weele.

Freddy Deeb Leads World Poker Tour Final Table
12am Sun Oct 25th, 2009

The WPT Festa al Lago Main Event is down to the final six after five tough days of play. Two-time WPT champion Freddy Deeb brings the chip lead along with the benefit of his under-the-lights experience into Monday's televised final table. Deeb previously won the WPT Season III Aruba Poker Classic and the Season VII Celebrity Invitational. He also owns two World Series bracelets and has amassed over $6 million in tournament winnings. A win on Monday would add $1,218,225 to that total. Click here for photos from the felt and final table chip counts.