World Poker Tour

WORLD POKER TOUR® AND TRAVEL CHANNEL AGREE TO SPONSORSHIP POLICY CHANGE ALLOWING PLAYERS TO WEAR APPROVED LOGOS

New Logo Policy Goes Into Effect at WPT's Borgata Poker Open on September 19 in Atlantic City, New Jersey

Los Angeles, CA (August 23, 2005) - WORLD POKER TOUR® and the Travel Channel have reached an agreement to allow poker players to wear their sponsor logos in both preliminary rounds and final tables of the televised WPT series. The size, placement and content of the logos must comply with specific guidelines available online at www.worldpokertour.com/rules.

"This policy is a testament to the strength of WPT partnership with the Travel Channel ," said Steven Lipscomb, CEO and founder of WPT Enterprises, Inc. (Nasdaq: WPTE). "We launched the current poker boom together and are constantly trying to find new ways to foster and grow the market we helped create."

Lipscomb added that Pat Younge, executive vice president and general manager of the Travel Channel comes from BBC sports and Channel 4 in the UK, and "understands the significance of what we have done here - transforming poker into a televised sport. We have agreed that a player logo policy would solidify our relationship with players and help foster a climate in which mainstream sponsorship of poker players will become a reality."

"Kudos to the WPT and Travel Channel for adopting this final table logo policy," said Brian Balsbaugh, President & CEO of Poker Royalty, a poker-specific marketing and representation agency whose clients include Daniel Negreanu, Phil Hellmuth, Gus Hansen and Jennifer Harman. "This policy change will open the door for corporate sponsorship of the players on the WPT. I also applaud the WPT for establishing clear guidelines regarding logo wear. Sponsors want certainty and these guidelines provide just that."

Interested Sponsors must be cleared in advance by Travel Channel and WORLD POKER TOUR. For more information on becoming an approved sponsor, please email: sponsor@worldpokertour.com.

The WPT launched the poker phenomenon when it first aired on the Travel Channel on March 30, 2003, and it continues to lead the way in developing poker as a major international sport. Viewers and aspiring tour players can log on to www.worldpokertour.com for ways to improve their game or to find out how to register for the 16 WPT tournaments. The highest rated show ever on The Travel Channel, the WPT is now licensed for broadcast in more than 100 countries and territories worldwide. WORLD POKER TOUR® airs every Wednesday at 9 p.m. ET/PT on the Travel Channel.

ABOUT WPT ENTERPRISES, INC.
WPT Enterprises, Inc. (Nasdaq: WPTE) is a company engaged in the creation of internationally branded entertainment and consumer products driven by the development, production, and marketing of televised programming based on gaming themes. WPTE is the creator of the World Poker Tour®, a television show based on a series of high-stakes poker tournaments that airs on the Travel Channel in the United States and more than 50 markets globally. WPT Enterprises currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware. For show information, tools for improving poker play, and other WPT news, fans may log on to www.worldpokertour.com. The company is also engaged in the sale of corporate sponsorships. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO).