Jeffrey Pollack, a two-time Emmy Award® winner, is Commissioner of the World Series of Poker and Vice President of Sports and Entertainment Marketing for Harrah's Entertainment (NYSE: HET).
Pollack, highly regarded for his creativity and entrepreneurial insights, is responsible for managing Harrah's portfolio of sports ventures, including the World Series of Poker. In addition, he leads the company's live entertainment business and work with the television, film and new media industries.
His immediate and top priority, however, is to grow the popularity of the World Series of Poker. Through world-class media partnerships, strategic marketing alliances, and superior customer service, his goal is to firmly establish the World Series of Poker as the #1 poker brand and nothing less than "the Wimbledon of Poker."
Prior to joining Harrah's, Pollack was Managing Director of Broadcasting and New Media for NASCAR Digital Entertainment, where he led NASCAR's use of advanced media and technologies to increase fan loyalty and directed NASCAR's national television partnerships.
Pollack's reputation as a pioneer and risk-taker is well-established. In 1994, he shrugged off research results, conventional wisdom, and predictions of failure when he founded The Sports Business Daily - the first daily trade publication for the sports industry. Under his leadership as President and Publisher, The Sports Business Daily quickly became a "must-read" for top decision-makers in the sports, entertainment, and television industries - a status and tradition the publication maintains today.
Pollack has twice been named to The Sporting News 100 and was named to the inaugural list of "40 Under 40" published by Street and Smith's Sports Business Journal.
He received the first-ever Billboard Digital Entertainment Award for the Best Interactive Television Programming, and he holds a Primetime Emmy® for Outstanding Achievement in Interactive Television Programming and a Sports Emmy® for Outstanding Innovative Technical Achievement.
Pollack earned a bachelor's degree in journalism from Northwestern University, a master's degree from The Graduate School of Political Management, and a master's degree in sports management from the University of Massachusetts at Amherst.
WSOP Information Page | An Interview with Jeffrey Pollack